Our Story

Our Owner

Hello ! 🌿🩷

My name is Emily & I am the owner of Aurora & Ruby! We are a size inclusive women’s boutique that offers a wide array of styles for anyone & everyone ! We carry jewelry to elevate our elevated basics & accessories to add a little something extra to your purchase

The dream of Aurora and Ruby had been on my mind for close to 10 years before making the jump. After a handful of doors closed, I realized it was a sign to open my own door. I jumped head first and within a week the name was created, LLC was filed, vendor license was purchased, and hope was created! Aurora & Ruby began in the summer of 2023 in Westerville, Ohio. 

I wanted to provide an outlet to my customers, a place to recharge, a place that made others feel beautiful and worthy. I spent years trying to find my own outlets. I soon realized that even the smallest of things made the biggest of the difference. From buying a new candle to burn when winding down that night, to a new outfit to wear to work the next day, I began to find joy in them. I realized that this is exactly what I wanted to be able to provide for others. I wanted to create way more than just a boutique, I wanted to create joy and hope. 

Originally, I had the name Aurora saved in my phone because I loved it for my future daughter. One day, I realized it had been right in front of me for years. I wanted to use Aurora in the name of my boutique. Once I did more research and realized the history of the name & meaning, I was sold! While doing research on Aurora, along came Ruby. The combinations of names are perfect for my ultimate goal of the boutique. Both names are complex and have a huge history behind them. Listed below is a brief description of both but I do encourage everyone to continue to deep dive into their histories themselves

Aurora

Symbolic of new beginnings, hope, and the light of day. It is said that those who are drawn to the name Aurora, could be on the journey of personal growth and awakening. In Latin, Aurora translates to “The Dawn”. Aurora was the name of the Roman goddess of dawn whose tears turned into the morning dew and was said to announce the sun each dawn. Aurora was the sister of Helios (Sun god)  and Selene (Moon goddess).

Ruby

Being a Ruby means that you are a protector and have a lot of spiritual power. Rubies are known to bring a lot of energy, creativity, and compassion to your life. In Greek mythology it mentions that the Greeks would throw rubies into the water to make it boil. In the Bible, rubies are typically mentioned in reference to beauty and wisdom and are known as the most precious of the 12 stones created by God. Ancient Hindus believed that if they offered the god Krishna rubies they would be granted rebirth as emperors. In India, rubies were believed to enable their owners to live in peace with their enemies. In Burma, the warriors believed if they possessed rubies they would be safe from battle.